关于跨越式发展形势下铁路市场营销策略的思考

Considerations about the Railway Marketing Strategy under the Situation of Leapfrog Development

阐述了跨越式发展形势下铁路市场营销取得的成绩和面临的问题,分析了影响铁路运输需求和铁路供给的主要因素,提出了铁路实施有效客货营销策略的建议。

This paper expounds the obtained achievements and faced problems in the railway marketing under the situation of leapfrog development, analyzes the main factors influencing the railway transport demand and railway, support, and advances some suggestions on how the railway to implement the effective passenger-cargo marketing strategy.