基于心理分析的会展观众行为研究

Research on Convention Audience Behavior Through Psycho-Analysis

观众在会展现场表现的行为,直接关系到参展商和组展商的利益。从心理分析的角度,分析会展观众的决策过程及其行为产生的原因,使组展商和参展商找准目标观众,充分展示企业形象,突出展品特色,结交新老客户,促进最终交易。

The behavior of the audience on the scene is directly related to the interests of the exhibitors and the organizers. In this paper, the author will analyze the decision-making process of the audience and the reasons of their behavior in psychological terms. And in this way the exhibitors and the organizer can identify more easily and efficiently the target audience, fully display the image of an corporate, highlight the feature of an exhibit,establish relations with customers and facilitate the final transaction.