北京构建国际会展中心城市战略研究

Strategy of Beijing in building international convention andexhibition center city

北京作为我国会展业起步最早、发展最快的城市,尽管会展业已在国内处于领先地位,但就会展业的整体规模和会展城市的国际影响力而言,与国际知名会展城市之间还存在一定的差距。北京应当抓住经济快速发展的机遇,充分发挥自身的产业、资源及区位优势,重点实施品牌化、多元化、国际化战略,尽快实现构建国际会展中心城市的战略目标。

As the city of the earliest start and the fastest development in convention and exhibition in our country, Beijing still has a long way to go compared with the world＇ famous C＆E center cities in convention and exhibition industry scale and its international influence in spite of its leading position within our country. Beijing should make full use of the chance of its fast development in economy and take advantages of its industry, resources and position to realize the strategic goal of forming international C＆E center city by implementing the strategies of brand, diversification, internationalization and talent. Some effectively ensuring measures should be also taken into use.