中国标志设计的趋同化特征——中国四大银行标志设计启示

The convergence characteristics of the design of China marks——China's four major banks logo design inspiration

中国银行、中国工商银行、中国建设银行、中国农业银行是中国国有四大银行,在其标志设计中有一些共性特征值得我们探讨和深思,文章从四大银行标志设计的启示中分析中国现代标志设计走出平庸化、程式化、趋同化怪圈的一些思考。

Bank of China, Industrial and Commercial Bank of China, China Construction Bank, Agricultural Bank of China is China＇s four major state-owned banks, in their logo design in a number of common features worthy of our consideration and reflection, and logo design from the four major banks in the enlightenment of China＇s modem logo out of mediocre design, and stylized, some of the convergence of the cycle of thinking.