国内消费者对蚕丝等纤维喜好程度的调查与分析

Survey and Analysis on Domestic Consumer Favor Degree of Selected Fiber

试图通过1万多名消费者对蚕丝等各类纤维喜好程度的调查,了解消费者最喜好和最不喜好的纤维是什么?影响喜好程度的因素有哪些?调查结果发现:绝大多数消费者最喜好的是棉纤维,其次是蚕丝、麻、毛类纤维,最不受欢迎的是化纤。但是,由于职业、年龄、收入的不同,其喜好程度有一定的差异。首先介绍了蚕丝等纤维喜好程度的调查方法与内容;其次,阐述了数据统计结果及其分析;最后,提出了扩大蚕丝等天然纤维消费的途径与对策。

The study, according to survey on ten thousand consumers favor degree of selected fiber including cotton, hemp, silk ,wool, chemical fiber etc., attempts to find out：which fiber is most or least favorite for consumers？ What are influencing factors of favor degree？ The results：most consumers＇ favorite choice is fiber of cotton; second choices are fibers of silk, hemp and wool;the last choice is chemical fibers. However, there is little difference on favor degree due to difference on occupations, ages and incomes. First, the research indicates methods ＆ contents of survey on favor degree of selected fiber. Second, it explains the result ＆ analysis of data statistics. Last, it also presents approaches ＆ suggestions of expanding consumption on natural fiber such as silk, cotton, wool and hemp etc.