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巴贝的品牌赌注

巴贝的品牌赌注
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摘要 浙江省嵊州市,这座古越大地上的秀丽小城,曾经孕育了温婉柔丽的越剧,是全国闻名的“越剧之乡”。如今,小城生产了全球50%以上的领带,是国内外知名的“领带之都”、“块状经济”模式的典范。 Going domestic has become the only choice for many export-oriented companies. However, the rule of game in the domestic market is far more complex than that in foreign trade. Foreign trade usually involves a short value chain. As a deal is closed when the product and price are accepted, the essential process of foreign trade only involves 4 steps, i.e. business negotiation, ordering, shipping and payment collection. The domestic market, however, is totally different story which has a lengthy trading chain and slow money back.
作者 郑晓芳
出处 《经理人》 2009年第8期42-44,14,共3页 Manager
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