市场营销专业实践性教学存在的问题及对策

On Marketing Problems and Solutions for Practical Teaching

市场营销专业实践性教学存在缺少必要的实习基地、校外分散性的实习流于形式、教学实践环节投入不足、教师实践教学素质相对较低等问题。加强市场营销专业实践教学应从教学方式、实践教学的规范和管理、创办和建立校外实习基地、"双师型"师资队伍建设、实践教学投入等方面采取相应的对策。

This paper points out some problems in practical teaching for marketing professional such as the lack of necessary training base and other issues, this paper proposes corresponding countermeasures to strengthen the marketing professional practice teaching.