独立学院声誉关键影响因素研究——基于湖北省三所独立学院学生的视角

Research on the Key Influencing Factors of the Reputation of Independent Colleges from the Perspective of Students

独立学院作为我国高等教育的一种新的办学形式,借助母体学校的品牌,赢得良好的社会声誉和影响力。但事实表明,其发展到一定时期将逐步走向独立。因此,独立学院自身的声誉问题将成为其发展的瓶颈。本文以独立学院在校学生作为对象,通过对湖北省三所独立学院的实证研究,运用因子分析、回归分析等方法研究了独立学院声誉的影响因素,得出五个显著影响因子,即独立学院的教育资源、高层管理、人才培养、师资队伍和后勤管理。

Independent colleges, as a new form of running school in China＇s higher education, have won good social reputation and influence power by virtue of the brand of parent school. But the fact shows that it gradually becomes independent when it develops to a certain period. Consequently, the reputation of independent colleges will become its bottleneck during the development. With the students in independent colleges as the objects and by the emprirical analysis on the three independent colleges in Hubei province, the article studies the factors that influence the reputation of independent colleges with the the methods of factor analysis and aggression analysis, and finds out the five significant factors which are educational resources, the top management, talents training, teaching faculty and logistics managements of independent colleges.