基于社会主义新农村建设的商业保险发展策略

Development Strategy of Commercial Insurance Based on the New Socialist Countryside Building

建设社会主义新农村离不开商业保险的保驾护航,同时也为商业保险提供了千载难逢的发展机遇。扎实做好保险宣传普及工作,提高农村公众的参与度;积极争取政府政策扶持,为农村保险发展创造良好环境;因地制宜地细分市场,开发适销对路的农村保险产品;完善服务措施等都是促进农村商业保险发展的有效手段,也是抓住这一机遇谋求自身发展,并积极推动社会主义新农村建设的重要措施。

Building a new socialist countryside needs the safeguard of commercial insurance; meanwhile, this decision also provides opportunity for commercial insurance development. On the purpose of improving the process of building new socialist countryside, the following measures must be brought into practice： making large-scale propaganda, obtaining support of government policies, subdividing the market, providing appropriate new agriculture insurance products and so on.