摘要
这是一篇颇有意味、有见地的文章,提出了农产品生产地区面临的一个重要课题:名牌概念可以把人们的许多消费浓缩起来、凝固起来。这项工作与其让别人来做,不如由农产品地区自己来做。
The utilization of agricultural products from renowned places of origin, together with the subsequent promotion of a brandname, can help enteiprises to achieve success. Here an expert in the field explains the importance of pursuing such strategy.
出处
《中国食品工业》
1998年第6期6-8,共3页
China Food Industry
