摘要
保险企业的市场营销活动,是在一定环境中进行的,微观环境因素对保险企业有着重大的影响,尤其是竞争者、消费者、中间代理人对企业发展的影响巨大。作为连云港市保险行业龙头的中国人寿保险连云港分公司开展营销活动既要适应环境又要设法改变环境,才能在激烈的市场竞争中持续、健康地发展。
Marketing activities in insurance companies need a certain environment. Micro- environment factors have great influence on insurance enterprises, especially for competitor, consumers and intermediary agents. As a leading company, China Life Insurance （Lianyungang） Company shall attempt to alter the environment in marketing in order to develop continuously and soundly.
出处
《连云港职业技术学院学报》
2009年第2期33-35,共3页
Journal of Lianyungang Technical College
关键词
微观环境
竞争者
消费者
中间代理人
micro-environment
competitor
consumers
intermediary agent
