绍兴经济型酒店的竞争态势与发展对策研究

Fierce Competition and Innovation Strategies for Economy Hotels in Shaoxing

随着绍兴地区经济和旅游业的发展,酒店业也在迅速发展,其中经济型酒店的发展速度尤为迅猛,问题也随之而来,粥少僧多的情况导致竞争日益激烈.经济型酒店主要的竞争对象是商务酒店,但从各方面看,经济型酒店并不占据优势.只有通过更新经营策略,增加竞争优势,经济型酒店才能得以生存和发展.

With the development of economy and tourism in Shaoxing, great progress has been made in hotel industry, particularly, in budget hotels. On the other hand, there have arisen some problems, one of which is that supply exceeds demand, resulting in increasingly fierce competition. The main rival of economy hotels is business hotels. Examined from all perspectives, economy hotels do not gain the upper hand. Only by updating management strategies and enhancing competitive force can economy hotels survive and develop.