摘要
“今天下班,我特地用XX公司的TD手机,做了一次客户体验,从公司出发,一直到30多公里始终保持畅通,一次掉话也没有,感到不错,看来网络优化已经开始见效,望再接再厉,继续努力。”这是中移动总裁王建宙发给分管网络建设维护的副总裁李跃的一个短信。
On arriving in Wulumuqi of Xinjiang province,China Mobile Limited's Chairman and CEO Wang Jianzhou opened a video call and was satisfied with the clear image during the process.Since the launch of Time Division Synchronous Code Division Multiple Access(TD-SCDMA)network nationwide,he is used to testing the local network quality with his TD mobile phone wherever he goes.From the tests,Wang has sensed the big leap of TD technology and his confidence is enhanced.The mobile giant was unfortunately assigned the weakest weapon by the government in 2008 to compete with its rivals.Doubts and critics swept all around since the local developed TD standard was first released.The technology is not mature as WCDMA and CDMA2000 both in terms of technology and industrialization.And its competitors China Telecom Corporation Limited and China Unicom Limited are doing anything to promote their 3G products.The financial report of the first quarter in 2009 also showed China Mobile's monthly new subscribers dropped from 7.32 million in 2008 to present 6.63 million,while China Telecom saw a steady growth of new subscribers,a threat to China Mobile's dominant position.But China Mobile is not easy to pull down with ten-year development.It still generated the biggest revenues and holds the largest population of users.Instead of technology,the most urgent task for China Mobile now is to shift to a new leader in the 3G era.Though a bumpy way ahead,there's no escape.