鸟巢的非常规盈利

An Unexpected Gaining From the Bird's Nest Stadium

在协议签署的最终截止日（2009年5月3013）之前，意大利足协主席阿贝特还是迟迟不肯向马健发来最终的确认函，因为意大利人必须要得到明确的允诺。“意大利超级杯能不能在鸟巢办？”他一遍一遍追问着马健。马健是承办此次比赛的北京合力万盛国际体育发展有限公司总经理。

The profit issue has been a big concern since Bird's Net was born.'Montreal trap'was once around this unique stadium like a curse.Owing to excessive expenditure on stadium construction in 1976,Montreal has been in debt for more than 20 years. In addition,Sydney and Athens follow Montreal's suit:the Stadium of Sydney lost AUDS24 million in the two years of 2003 and 2004;and Athens had to spend 100 million Euros on the maintenance of facilities one year after the games. There are many reasons to be skeptical about the return of investment on Bird's Nest:with a total construction area of 258,000 square meters and about 91,000 spectator seats,the Bird's Nest Stadium faces up with huge risks.The total operation cost here everyday is over 200,000 Yuan,and to cover central turf of 7,100 square meters with grass will take 10 days,which means that the rent for one day to hold a performance should be 2 million Yuan at least,regardless of a large sum of money spent on security. Even the Bird's Nest manager did not expect that this'monster'can make the balance between income and expenditure so soon,let alone made the profit in an usual way after the Olympic Games.In the past one year,the Bird's Nest Stadium's story is complex and entangled,just like its external shape. However,with the profit problem solved,an even more intense fight over its operation right begins.What is the Bird's Nest next step?