论企业内部稽核与公共关系的有机结合

On the Organic Combination of Internal Auditing and Public Relations within a Corporation

随着公共关系和内部稽核在企业管理中的作用不断扩大,二者之间的有机结合成为了亟待解决的问题。本文通过分析两者之间的相互关系,提出了促成内部稽核和公关策划整体划一的策略。

As the roles of Public Relations and Internal Auditing in business management expand, the need for an organic combination of the two becomes increasingly urgent. Through analyzing the relations between PR and Internal Auditing, this paper puts forward a set of strategies to bring the two into an organic unity.