期刊文献+

金融危机下的消费者需求与动机 被引量:2

下载PDF
导出
摘要 在金融危机下,人们对需要的放弃是从上到下的,也即在顾全较低级的需要的时候放弃部分较为高级的需要。
作者 周详 文悦
出处 《企业管理》 CSSCI 北大核心 2009年第8期80-82,共3页 Enterprise Management
  • 相关文献

同被引文献26

  • 1王长征,周玲.面向“联系价值”的后现代部落营销[J].外国经济与管理,2005,27(2):51-58. 被引量:15
  • 2Douglas B. Holt. Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding[J].Journal of Consumer Research, June, 2002:51-64.
  • 3Bernard Cova.Community and Consumption: Towards a Definition of the "Linking Value'of Product or Services [J]. European Journal of Marketing, 1997 (3/4) : 297-316.
  • 4Escalas J E, Bettman J R. Self-construal, reference groups, and brand meaning [ J]. Journal of Consumer Re- search, 2005,32(3) :378 -389.
  • 5Loken B. Consumer Psychology: Categorization, In- ferences, Affect, and Persuasion [ J ]. Annual Review of Psychology, 2006,57:453 - 485.
  • 6Alter A L, Oppenheimer D M, Epley N, Eyre R N. Overcoming intuition: metacognitive difficulty activates ana- lytic reasoning [ J ]. Journal of Experimental Psychology: General, 2007, 136(4) :569 -76.
  • 7Ariely D, Norton M I. Conceptual Consumption [ J]. Annual Review of Psychology, 2009, 60 : 475 - 499.
  • 8Borgmann A. The moral complexion of consumption [ J ]. Journal of Consumer Research, 2000, 26 (4) : 418 - 22.
  • 9Wansink B, Chandon P. Can"low-fat" nutrition la- bels lead to obesity? [ J] . Journal of Marketing Research, 2006, 43(4) :605 - 17.
  • 10Madon S, Guyll M, Spoth R L, Cross S E, Hilbert S J. The self-fulfilling influence of mother expectations on children's underage drinking[ J]. Journal of Personality and Social Psychology, 2003, 84 (6) : 1188 - 205.

引证文献2

二级引证文献5

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部