简论自助游市场的发展

Research on the Development of the Independent Travel Market

自助游是新兴的一种旅游方式,具有巨大的市场发展潜力。自助游的兴起有消费者自身需求的变化和社会发展两方面的原因。它提高了社会总消费能力,促进了不同地区人们的深度了解。同时,自助游市场的兴起与发展对传统旅游企业的业务也产生了重要影响。目前制约自助游发展的主要因素有:基础设施和网络建设不完善;缺乏安全保障和救护系统;网络监管力度不大;旅行社的"自由行"产品吸引力不大,等等。为此,从政府到各种类型的企业都应该作出适当的政策和工作调整,采取积极的应对措施,刺激自助游的发展,满足人们日益增长的自助游需求。

Independent travel is a new kind of travel mode which is popular in recent years and has great market potential. This essay firstly analyzes the reason for the rise of the independent travel from the factors of travelers and the improvement of social conditions. Then, it aims at the bottleneck which restricts the improvement of the independent travel at the moment and comes up with bright and active ideas for government and all kinds of the travel enterprises so as to stimulate the improvement of independent travel and expand domestic demands.