摘要
当今绿色营销成为营销主流,都市观光农业园需要实施绿色营销策略,进而取得经济效益和环境效益。为此,需要对都市观光农业园进行深入研究,结合其实际制定有效的绿色营销策略,推动都市观光农业的可持续发展。
Nowadays, the green marketing has become marketing mainstream, so city sightseeing agricultural park needs to implement green marketing strategy to achieve economic and environmental benefits. Therefore, we should establish effective green marketing strategy in light of the actuai to promote sustainable development of city sightseeing agriculturai park by in- depth study.
出处
《商业研究》
CSSCI
北大核心
2009年第8期71-74,共4页
Commercial Research
基金
北京市都市农业学科群建设项目
项目号:xk100190553
关键词
都市观光农业园
绿色消费
绿色营销
city sightseeing agricultural park
green consumption
green marketing