国外女性旅游消费行为研究综述

An Overview of Researches on Consuming Behavior of Female Tourists

女性旅游消费群体具有很大的潜力,已经成为旅游学界和业界普遍关注的重点。本文在对国外有关女性旅游消费行为研究文献整理的基础上,从性别差异的旅游行为、女性旅游决策行为、女性旅游安全感知和购物行为等方面进行综述,旨在引入国外成熟理论与方法来充实我国女性旅游研究体系,推动我国相关研究的深入开展。

Female consumer groups have great potentialities in tourism and have become an important issue which the travel theoretical circle and the tourism industry focus on. On the basis of arranging the documents related to consumption of female tourists in foreign countries, this article makes an overview of researches in tourism on four aspects： behavior of female in gender differences, the decision-making of women tourists, the perception of safety in traveling and the behavior of shopping. The author wrote the article in order to introduce the mature principles and methods overseas to enrich the research system of female tourism in China, so as to propel the development of related researches in China.