论产品包装设计中图形符号的语义表现

On Semantic Representation of Graphic Symbol in Product Packaging Design

从表现产品包装主题内容图形的形式结构,来探寻其形态语言和表现手法,对产品包装图形语义传达及其情境功能进行分析并提出了新的理论依据。包装图形作为视觉符号载体,其逻辑思维与表意结构受自身所处的地域情境功能的制约,其语义内涵不仅体现地域性文化符号的特色,同时也起着视觉信息传播与心理交流的功能。

The form language and representation method of commodity package graphics were studied from the form structure of graphics expressing subject and main contains. Semantic communication and situation function of commodity package graphics were analyzed. It was put forward that, as a carrier of visual symbol, logic thought and notional structure of package graphics is conditioned by its situation function of territory. Its semantic connotation embodies not only characteristic of regional culture symbol, but also function of visual communication and mental exchanges.