商品包装中的色彩语言交流

Color Language of Commodity Packaging

论述了色彩的与光线的依存关系,以及色彩的心理象征性和传统民俗性的重要作用和意义。通过结合具体实例,从心理联想、传统文化、民族色彩审美观等方面,探讨了色彩在包装设计实践中,应根据不同的消费人群、不同的环境特质进行设计,充分利用色彩的生理心理影响与产品主题的内在联系,赋予包装设计以深层交流。

The dependent relationship between light and color was discussed. The important function and meaning of color to psychology and traditional culture were introduced. The application method of color in packaging practice was discussed from the aspects of psychological association, traditional culture, national aesthetics, and religious color symbol, with some examples. It was concluded that application of color in packaging design should be regulated for different audiences and different environment, so as to give packaging design the full aesthetic and kind feeling.