包装设计中“空”的魅力

Charm of "Vacancy" in Packaging Design

"空"作为一种美学思想源远流长,作为一种艺术处理手法更是被各领域所广泛运用。"包装设计"更是意识到了"空白空间"存在的重要性,了解并恰当地利用它,是包装设计师们多年探讨研究的重点。"空白空间"从二维平面空间中逆向思考画面的艺术想象空间,给读者留下深刻的意象空间,并获得阅读上的轻松,使设计作品达到无中生有、以少胜多的设计价值。

As one of esthetics thought, ＂vacancy＂ has a long history; and is widely is utilized as one artistic treatment technique by various fields. ＂Vacancy＂ is important to packaging design; and understanding and correctly utilizing it has been the focus of packaging designers for many years. From two-dimensional plane, reader can ponder picture artistic imagination with reverse thinking; take the profound imagination space in ＂vacancy＂; be relaxed in reading; and the work of ＂vacancy＂ can achieve the effects of making something out of nothing and defeating a numerically superior enemy.