探析包装设计中本土文化元素的应用

Analysis on Application of Local Cultural Elements in Packaging Design

针对现代包装设计中传统的民族文化元素的应用,从现代至传统,从民族的本土文化到世界文化的关系,通过大量的包装设计事例,从包装设计的文字、图形、色彩、材料等方面,阐明了优秀的传统文化元素的设计是维系一个成功的包装设计的生命线。

The application of traditional folk elements in modern packaging design was analyzed. The relationships between modern culture and traditional culture, local culture and global culture were dis cussed. The analysis was done through types, graphical elements, colors and materials etc. , with lots of cases of packaging design. It was concluded that outstanding traditional elements are of vital importance to the success of packaging design.