企业声誉形成与传播机制

Research on Conformation and Dissemination Mechanism of Corporate Reputation

良好声誉是企业持续发展的前提,企业利益相关者之间的多重博弈结果形成了企业的声誉,分析表明,各行业建立独立的规范化信息传递组织或者行业协会有助于企业声誉快速形成,而从法律法规方面完善有利于企业形成良好的声誉。

Good corporate reputation contributes to sustainable development of firms, and the corporate reputation relies on the multi-games among stakeholders. This paper indicates that organizations established with independent standardization information transmission or the profession associations are helpful to fast realization of the enterprise reputation, and also the completion of laws and regulations is beneficial for firm＇s good reputation formation.