知识营销实现框架设计

Design of Framework of Accomplishing Knowledge Marketing

从知识管理与市场营销耦合的视角,设计知识营销实现框架,分析知识营销过程中的知识生产和知识销售环节,并进一步剖析知识营销的实现路径,逐步研究知识营销中的知识获取、知识整合与对接、知识共享、知识创新、知识利用与发布活动,分别提出知识营销活动效率提升的要求,最后从总体上提出知识营销市场实现的软件资源和硬件资源构建对策。

From the angle of coupling knowledge management and knowledge marketing, this article designs a framework of accomplishing knowledge marketing. The links of knowledge production and knowledge sales in the knowledge marketing process are analyzed. The path of accomplishing knowledge marketing is further explored. The knowledge marketing activities covering knowledge acquisition, knowledge integration and linking up, knowledge sharing, knowledge innovation, knowledge utilization and release are studied step by step. The article puts forward the requirement of improving the efficiency of knowledge marketing activities separately. Finally, the article brings forward the overall countermeasures of constructing the software resources and hardware resources for accomplishing knowledge marketing .