摘要
市场竞争的激烈与加剧，使得企业对竞争情报的收集越来越关注。本文阐述了竞争情报中商业秘密、灰色信息、公开信息的概念，介绍了获取竞争情报的途径及方法，指出了获取竞争情报应通过合法途径。
The enterprises pay more and more attention to collect competitive intelligence in term of increasingly intensive market competition. The paper expounds the concepts in competitive intelligence as in the case of the commercial secret, gray information, and public information, introduces competitive intelligence＇ s means of access and ways showing that the enterprises should obtain competitive intelligence through legal means.
出处
《科技成果管理与研究》
2009年第6期37-39,共3页
Management And Research On Scientific & Technological Achievements
关键词
竞争情报
商业秘密
灰色信息
公开信息
获取途径
competitive intelligence
commercial secret
gray information
public information
acquisition
