摘要
随着长株潭经济一体化、旅游一体化的发展,长株潭旅游品牌一体化显得迫在眉睫。本文探讨了长株潭旅游品牌的现状,在此基础上提出了长株潭旅游品牌一体化的基本策略。
With the development of economy integration and tourism integration in Changsha, Zhuzhou and Xiangtan（Chang-Zhu-Tan）, the integration of tourism brand in Chang-Zhu-Tan seems extremely urgent.The definition and significance of tourism integration in Chang-Zhu-Tan are described by this article.Furthermore, current status of tourism brand in Chang-Zhu-Tan is discussed.Finally, on the basis of this, the elementary strategy would be proposed to develop the integration of tourism in Chang-Zhu-Tan.
出处
《特区经济》
北大核心
2009年第7期139-140,共2页
Special Zone Economy
基金
湖南工程学院科学研究基金项目(编号:04E38)资助
关键词
长株潭
旅游品牌
一体化
策略
Changsha
Zhuzhou and Xiangtan（Chang-Zhu-Tan）
tourism brand
Integration
strategy
