汽车品牌4S店的现状分析与前景展望

Status Quo Analysis and Prospects of the Automotive 4S Stores

文中首先对汽车品牌4S店的现状进行分析,指出4S店在建设实施过程中的优、劣势。针对克服劣势的对策,从战略和战术的角度提出了解决思路。再对汽车品牌4S店的发展前景进行了展望,在明确4S店发展呈现集团化趋势的基础上,提出了"服务是核心,品牌是目标;关注售后环节,体现增值服务"的观点,并以实例进行了论证。

Status quo of the automotive 4S stores is analyzed, and the advantage and disadvantage in the construction process of 4S stores is pointed out. The solution idea to overcome the disadvantage from the point view of strategic and tactical is put forward. Then, the future development of the automotive 4S stores is prospected. It is clearly indicated that the development of 4S stores is in the trend of grouping, based on which the point of view of ＂ Service is the core, branding is the goal; Concern about the after - sales to reflect the value - added services ＂ is pointed out, and example is given to validate it.