古都城市入境旅游推—拉力因素实证研究——以南京市为例

Positivism Study of Push and Pull Factors Made by Archaic Capital Inbound Tourist——Taking Nanjing for Example

以南京市为例,在旅游市场调查的基础上,通过推—拉力因素单要素评价模型,定量研究了古都类城市入境游客的旅游动机,并通过对不同群体游客推—拉力因素的差异分析,进一步指出了旅游动机的不同因素在不同群体中的影响程度,可为古都类城市入境旅游市场拓展提供科学依据。

This research took Nanjing as an example, based on an investigation into the tourism market, passed push and pull factors single essential factor evaluation model, the quantitative analysis ancient capital inbound tourist＇s traveling motive, and through the differences analysis of push and pull factors to the different community tourists,pointed out the traveling motive＇s different factor in the different community＇s influence,might provide certain basis for the market development of ancient capital＇s inbound tourist.