体验经济时代下诸葛八卦村古村落旅游产品的创新设计

Innovative Design of Tourism Products of Zhuge Bagua Village in Experience Economy Age

在体验经济时代,旅游及其产品被赋予了更深的内涵和更高的期待,而在现实旅游开发中却存在很大的不足。在旅游与体验的内在关系分析基础上,根据发生学的序曲、发展、高潮和结尾四部曲方法,结合诸葛八卦村的旅游资源特色,创新设计了诸葛八卦村古村落旅游的行程和活动安排,进行了深度体验型的古村落旅游产品的开发。

with the coming of experience economy, tourism and tourism products endowed with deeper connotations and higher expectations. But in reality, there were still many problema in tourism development. According to the tetralogy method in genetic theory, based on the analysis of the characteristics of tourism resource in Zhuge Bagua Village and internal relations of touring and experiencing,this paper gave a innovative design of the Zhuge Bagua Village travel itinerary and activities arrangements to carry out the development of indepth experience products of the ancient village- based tourism.