海南热带农产品绿色营销的现状分析及对策探讨

Discussion on Current Situation of Tropics Agricultural Product's Green Marketing and Its Countermeaures in Hainan

绿色营销是一项系统工程,它需要政府、企业、消费者、社会公众等各方面的共同努力。21世纪是绿色食品产业迅速发展的时代,海南热带农产品的可持续发展必须顺应这一潮流,抓住机遇,实施绿色营销。阐述了当前海南热带农产品的绿色营销现状,针对其存在问题进行了分析,提出了海南热带农产品的绿色营销对策。

Green marketing was a systematic project, which required the govermnent, enterprises, consumers, the public and other efforts. 21st century was an age of green delicatessen industry rapid developing, sustainable development of tropical agricultural products in Hainan that must accli- mate the tidal current, and catch hold of the opportunity, and actualize green marketing. This article discussed the actuality green marketing of tropical agricultural product, according to analysis of existence question, it put forward strategies about green marketing of tropical agricultural product in Hainan.