摘要
通过采用SWOT法分析岷江上游地区生态旅游业开发的优势、劣势、机会和挑战,从而提出适宜的生态旅游业开发对策,更好地利用旅游资源,实现产业结构的优化升级,以促进灾后重建工作中生态旅游业的发展。
This paper attempts to analyze the strengths, weaknesses, opportunities and threats of tourism development faced by the region of upper Minjiang River following the framework of SWOT analysis, so as to propose a suitable strategy for the sustainable development of ecotourism industry, specially during the period of reconstruction after the damaging earthquake.
出处
《软科学》
CSSCI
北大核心
2009年第7期68-71,82,共5页
Soft Science
关键词
生态旅游
SWOT
战略对策
灾后重建
岷江上游
ecotourism
SWOT
strategic policy
post - earthquake reconstruction
the upper reaches of Minjiang River
