摘要
饮食服务企业在社会经济生活中的地位、作用越发显得重要,饮食服务企业经营战略确定与选择是饮食服务企业发展的重大课题。饮食服务企业经营战略确定是由饮食服务企业经营特殊性决定的;战略确定的依据是行业政策和企业环境;战略选择原则是发挥整体优势,适应经营环境,战略实施具有连续性和内聚性,战略目标及方向是社会需求和产业化服务。
The status of the hotel in the economic life, the role of it has become increasingly important, the hotel management strategy is to identify and select a major topic the hotel management strategies identified by it's decisions specificity; determining policy and strategy is based on industry enterprise envronment; principle is a strategic choice overall superiority, the business environment, continuity in the implementation of the strategy and cohesiveness of the strategic objectives and direction of social service needs and industrialization.
出处
《中国市场》
2009年第23期97-98,100,共3页
China Market