乐业县顾式有机茶营销策略分析

Marketing strategy analysis on Gushi organic tea in Leye County

以乐业县顾式茶有限公司的营销策略为切入点,剖析了该公司成功营销的原因,并在其现有营销策略的基础上探讨了该企业有机茶营销中存在的问题,提出在新的市场形势下,企业应建立自己的网站,实现网络化经营;建立人才培养机制,打造人才储备基地;利用"世界天坑之都"的客源市场,开展特色茶旅游文化等建议。

Based on the marketing strategy by Gushi Tea Limited Company in Leye County, the reasons on successful marketing for the company were analyzed, and the existing problems on marketing of organic tea for the enterprise were discussed in the paper, It puts forward that under the new marketing situation, enterprises should set up own website to realize networking management, construct mechanism of talent training to build up base of talents, make best use of tourist source marketing lot＂The City of Sky Hole in the World＂ to develop unique tea cultural tourism, and so on.