政府品牌与商业品牌之异同

品牌不仅能够代表产品和服务,也能通过品牌文化的传播提升产品的价值,带来品牌效益。政府品牌与商业品牌的相同点在于两者都是能够代表自身产品的鲜明符号,但是,两者又存在着不容忽视的差异。

Brand name either can represent products and service , or can exalt the value of products through promulgating its culture , and surely brings brand efficiency . The similarity between governmental brand name and commercial brand name is that both of the two are an obvious mark that can represent themselves , but there are also disparities between them .