7Butz, Howard E. ,Jr. and L. D. Goodstein, "Measuring customer value : gaining the strategic advantage",[J].Organizational Dynamics, 1996,24(3) : 63 - 77.
8Collis,David J. and Cynthia A. Montgomery, "Competing on resources: strategy in 1990s", [J]. Harvard Business Review, 1995,73(4) : 118- 128.
9Conner, Kathleen R. and C. K. Prahalad,"A resource-based theory of the firm: Knowledge versusopportunity"[J].Organization Science, 1996,7(5):477-501.
10Coyne, Kevin P. , Stephen J. D. Hall and Patricia Gorman Clifford," Is your core competence a mirage ?", The MeKinsey Quarterly, 1997, Issue 1:40- 54.
