多视角透析“山寨”现象被引量：3

Analysis of "Shanzhai" phenomenon from various angles

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摘要看到这个搜索引擎，休会觉得既好玩又好笑。然而这却是中国正在流行的种市场现象——“山寨“。当前国内各式各样的山寨产品层出不穷，它们不是正统．却有着与正统相似的窖颜。在竞争激烈的市场中他们凭惜着几乎可乱真的外表成为中国市场中的一支奇兵。

作者王丽丽林升栋

机构地区厦门大学新闻传播学院

出处《广告大观（综合版）》 2009年第7期136-136,共1页 Advertisinc Panorama

关键词山寨透析市场现象中国市场搜索引擎

同被引文献28

1杨枝煌.A Strategic Interpretation of "Shanzhai Production[ Z ]. 2009.
2赵勇刚.山寨文化的两种经济模式探析--兼谈对待“山寨”的理性态度[z].2009.
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5Cordell V V, Jr Kieschnick R L. Counterfeit purchase intentions : Role of lawfulness attitudes and product traits as determinants[ Z]. 1996,41-53.
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7Gentry J W. The effects of counterfeiting on consumer search[ Z]. 2006:245-256.
8Geiger-Oneto S. Elite Brands and Their Counterfeits:A Study of Social Motives for Purchasing Status Goods [ D]. University of Houston, 2007.
9Bian X, Moutinho L. An investigation of determinants of counterfeit purchase consideration [ J ]. Journal of Business Research,2009(62) : 368-378.
10Casola L. Consumer decisions in the black market for stolen or counterfeit goods [ J ]. Journal of Economic Psychology,2009(30) : 162-171.

1Jhony Choon Yeong Ng,徐淑雅,贾良定.模仿型和试错型造假模式:一项经典扎根理论的比较研究[J].南大商学评论,2020(1):120-141.
2涂红伟,贾雷,周星.消费者渠道迁徙行为的定义及其结构维度[J].现代管理科学,2011(10):99-102. 被引量：8
3王惠珍,林明,房妙洁,章晨,郑依璐.消费者对网购山寨产品的容忍之谜[J].中国集体经济,2021(7):97-98.

广告大观（综合版）

2009年第7期

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