摘要
模糊限制语是语言模糊性的表现形式之一,被广泛地应用于英语商业广告中。它在英语商业广告中通过词汇、句子和话语三种形式表现出来。以合作原则和礼貌原则为理论依据,对于研究与分析模糊限制语在英语商业广告中的语用功能具有一定的现实意义。
Hedging is a phenomenon of fuzziness in language. Because of the special function of English commercial advertising, hedging is favored by advertisers, which is realized linguistically through lexical, sentential and discourse devices. Based on the Cooperative Principle of Conversational Implicature Theory and the Politeness Principle, the essay explores the pragmatic functions of hedging in English commercial advertising.
出处
《贵州师范大学学报（社会科学版）》
CSSCI
2009年第4期126-130,共5页
Journal of Guizhou Normal University(Social Sciences)
关键词
模糊限制语
英语商业广告
语用功能
hedging
English commercial advertising
pragmatic function
