开拓文化市场与打造文化产品畅销品牌

Exploiting Market of Culture and Creating Cultural Product with Salable Brand

随着现代图书出版及营销模式的深刻变化,图书市场格局也发生了明显变化,市场调研是开拓文化市场的前提;把准选题是开拓科技类图书文化市场的关键,用好用活营销策划是打造文化产品畅销名牌的真功夫。

With the profound changes undergoing in the mode of modern publishing and marketing,the pattern of book market has undergone significant changes too.Market research is the prerequisite for market exploitation,and it is critical to firmly and correctly grasp the topics in order to expand cultural market.Making the best use of marketing planning is a basic skill to create cultural product with salable brand.