摘要
随着个性化信息服务时代的到来，旅游电子商务环境提供的个性化服务对于提高游客的满意度以及商家的竞争力具有非常重要的意义和实用价值Web数据挖掘是实现Web个性化服务的关键技术之一，通过对游客行为（兴趣）的分析建立相应的模式，根据模式为用户提供个性化服务。
In the touring E-commerce circumstances, the personalized services plays an important part in increasing the degree of satisfaction of the tourists and makes the trade company more competitive .Web mining is one of the key technology to implement the personalized services, Based on the analyzing of the tourists＇ action, the system establish the modes automatically. According to the mode, the system provides the users personalized services.
作者
刘芳
林拉
LIU Fang, LIN La（l.The Computer Department, Zengcheng College, South China Normal University, 511363 Guangzhou, China; 2.The Computer College, South China Normal University, 510631 Guangzhou, China）
出处
《电脑知识与技术》
2009年第8期6206-6207,6210,共3页
Computer Knowledge and Technology
