网络时代高校电视的生存与发展

The Survival and Development of Campus TV in the Network Time

自20世纪80年代以来，电视媒体凭借其传递信息量大、传输质量高、视听效果好等优势占据了我国教育领域主？充传播媒体的位置，高校电视台也随之兴起。但近年来随着快速、便捷、信息量大、双向互动、直观形象的网络多媒体传播技术的迅速崛起和广泛普及，教育电视尤其是高校电视面，临着严峻的挑战。网络时代尚校电视的生存与发展成为高校教育电视工作者亟待研究和面对的问题。

Since the 1980s, the television media had been occupied the mainstream position in educational area, which relied on its large-amount and high-quality information communication, good audio-visual effect and so on. Campus TV stations had also emerged along with it. But in recent years, educational TV particularly campus TV stations, have been facing stern challenges due to the rapid develo ment and the wide-spread popularity of the intemet multimedia technology, wb h features efficiency, convenience, direct-viewing, and also available o bidirectional interactions. The survival and development of campus TV in web era have become an urge topic for us to investigae.