摘要
多品牌战略对于企业延长产品线抢占市场、划分品牌档次有着不小的作用,但是拥有子品牌并不一定代表实力的绝对强大,也不表示市场占有率就一定高,经营不善的多品牌只能成为企业的累赘。
As we all know, multi-brand strategy is beneficial to extending product line, market expansion and product classification. However, the number of sub-brand is not equal to market share, on the contrary, poor management of different brands will get in the way of development.
出处
《汽车与配件》
2009年第32期20-23,共4页
Automobile & Parts
