北京奥运背景下的中国国家形象研究

A Study on Chinese National Image under the Background of Beijing Olympic Games

采用内容分析法,以《纽约时报》、《泰晤士报》2004—2008年涉华报道为研究对象,探讨了在北京奥运背景下国外媒体中中国国家形象的变化。研究认为,北京奥运背景下,两报对中国的关注显著上升;均以语词客观,但材料具有倾向性的方式塑造中国国家形象;两报中的中国国家形象是经济发展迅速,但政治封闭,社会矛盾和突发事件频发的国家;《纽约时报》对中国的态度向积极方向改变,《泰晤士报》涉华报道有去政治化趋势。研究认为,北京奥运背景下西方媒体中极端的中国形象得到了部分修正,但偏见依然存在;中国政府和媒体的形象自塑难以撼动西方媒体对中国的刻板印象;全球性媒介事件的生产是新闻事件国内化、国家化的过程。

By using the method of content analysis, this paper regards China-related reports of The New York Times and The Times during 2004 to 2008 as object and discusses the changing image of China in the foreign media under the background of Beijing Olympic Games. The result shows that the number of China-related reports in the newspapers above increases significantly and their words are objective, but the materials used in the reports are subjective. In the two papers, China is such a country in which economy has developed rapidly, but the political environment is closure, social contradictions and contingencies occur frequently. The New York Times＇ attitude to China changes in a positive direction, but The Times has the trend of depo liticizing on the China-related reports. In this study, the extreme image of China has been amended in western media under the background of Beijing Olympic Games, but their preiudice still exists. Self shaping actions took by Chinese government is difficult to shake the stereotypes of the western media. The production of global-media-event is deeply affected by national interests.