RSS在图书馆个性化营销中的运用

The Application of RSS (Really Simple Syndication) in Library’s Personalized Marketing

提供个性化信息产品,实行个性化营销是图书馆信息服务营销策略中重要手段。RSS技术凭借信息聚合与推送功能成为图书馆营销个性化策略的重要途径,在图书馆个性化营销中得以运用。

Providing personalized information products and implementing personalized marketing are important means of library＇s information service marketing strategy. RSS technology, which has become an important path for implementing library＇s information service marketing strategy based on the functions of information syndication and information push, has been used in library＇ s personalized marketing.