网络嵌入性影响企业绩效的机制案例研究

Network Emebeddedness,Differentiation Strategies and Performance:A Case Study of Four Chinese Manufacturing Firms

不同的学者从不同的角度阐释了网络嵌入性影响企业绩效的机制。本文以中国制造企业的战略转型为研究背景,以4个制造企业为案例研究对象,运用探索性案例研究方法,经案例选择、数据收集、数据分析与结果阐释及讨论,探索性地构建了网络嵌入性通过影响企业战略而作用于企业绩效的理论概念模型。本文的案例研究对关于网络嵌入性影响企业绩效的机制的理论做了有益的扩展与补充。

Chinese manufacturing firms have to undergo strategy transformation because those traditional low-cost manufacturing strategies became more and more incompetent with the increased cost of resources,fierce competitive pressures and new emerging low-cost manufacturing regions.In this paper,we argue that the strate-gic transformation of manufacturing firms will be influenced by their network embedded relationships.Based on prior researches,we conducted exploratory case study to examine how network embeddedness influences firm performance.Four typical manufacturing firms were selected.And with the data from those four samples we ana-lyzed the links between network embeddedness and differentiation strategies as well as the links between differ-entiation strategies and firm performance.After that,five propositions were proposed,and a conceptual model was formulated based on the summarization of the five propositions.We found that network embeddedness has impacts on the firm performance through its influence on the formulation and implementation of differentiation strategies.Our research has made insightful expansion and complementation to existing theories.