母公司文化控制力:中外合资企业文化陈述的差异与融合——基于中外合资汽车公司的多案例比较

Cultural Control of Parent Company:Differences and Integration of Joint Ventures' Cultural Statements——Based on A Multi-case Comparison of Automobile Joint Ventures

跨文化问题已经成为合资企业管理控制的研究热点。本文在相关文献述评的基础上,搜集、整理了9家中方汽车集团公司、14家外方汽车集团公司、28家合资汽车企业各自的企业文化陈述,然后采用分类统计、比较"关键词"的方式,从母公司控制力视角,重点探讨分析了中外合资公司的文化陈述受中外各方母公司文化陈述的影响程度,以判别中外母公司对合资企业的文化控制力的差异及其具体表现。基本结论是中外双方母公司都十分关注其对合资企业的文化影响力,中方企业文化相较而言对个人的关注程度较低,且中方母公司的文化影响力普遍低于其在合资企业的股权比例,但大部分合资企业的文化建构都处于融合中外母公司文化的区域,合资企业已进入文化融合管理模式阶段。本文不少结论都有异于先前学者的研究发现,并深化了人们对中外合资企业文化整合的认识。

Cross-cultural issues have become hot issues in the field of management and control of joint-ven-ture.On the basis of the literature review,we collected corporate culture statements of 9 domestic motor compa-nies,14 foreign motor companis,and 28 automobile JVs.By using statistics and comparing 'Keywords',we ana-lyze the impact made by parent campany on JVs'culture statements,further to find out the difference in culture control between Chinese and foreign parent companies.Our research suggests that both Chinese and foreign par-ent company are very concerned about their cultural influence to JVs.Chinese corporate culture didn't pay much attention to individual.Particularly,the culture control of Chinese side is generally lower than its stake control.However,we find that most JVs belong to the pattern of cultural integration.This paper produces new findings and deepens people's awareness on the problem.