运动员无形资产价值评估模型研究

To Study on Evaluating Model for Athletes Value of Intangible Assets

针对以往运动员无形资产测度的非量化特征以及给体育产业、体育市场有序发展带来的不便,在分析运动员无形资产内涵和特点的基础上,提出一个运动员无形资产简化评估模型,并给出评估过程和程序。

Considering the un-quantizing that athlete＇s intangible assets was measure, a evaluate model for Athlete＇s intangible assets is set, and giving a process and program of evaluation, It＇s base on the analyses of connotation and feature of intangible assets of sport athletes.