从集群恶性竞争到集群品牌竞争

Transition from Destructive Competition to Brand Competition in Industrial Clusters

集群竞争分为恶性竞争和品牌竞争两种类型,在缺乏品牌支撑的集群结构情形下,会形成恶性竞争状态,恶性竞争会消除集群企业的内在激励,造成集群整体状况的破坏。在集群内具有品牌支撑的情形下,集群会形成品牌竞争的状态,品牌竞争能够驱动企业加强创新投入,提升投入要素的利用效率,为顾客提供更多价值。品牌竞争具有认知性特征,集群的市场共享、地理集中、社会文化特征等是驱动品牌竞争的重要要素。加强品牌建设是治理集群恶性竞争,形成品牌竞争的重要措施。

clusters competition can be clarified into destructive competition and brand competion, in the clusters cnnfiguration without brands, the destructive competition can be formed, which will eliminate the inner prompting of clusters enterprise and destroy overall culsters status. In the clusters configuration with brands, the brand competition will be formed in clusters, which can drive enterprise to put more invest on innovation, and improve efficiency of input, and provide more values for customers. Brand competition have cognitive characeter. In cluster, market sharing, conglomeration, and social culture is the important factors to drive the brand competition forming. To boost up the brand building are the important measures to transite from destructive competition to brand competition.