基于网络协调的企业跨国经营非市场战略研究

Study on Network Coordination of Transnational Enterprises Operating on a Non-market Strategy

中国企业跨国经营活动,将中国企业的网络延伸拓展到更加不可预测和不确定的国外战略环境之中。文章运用网络协调理论与非市场战略理论,分析其外面非市场活动现象的内在机理,从而可以面对中国企业跨国经营问题提出可操作化的对策与建议。

For transnational business activities of Chinese enterprises, Chinese enterprises will expand the network extends to more unpredictable and uncertain environment abroad. The paper uses network theory and coordination of non-market strategy to analysis non - market activities and help to solve the issue of operational measures and proposals.