基于合作营销理论的4Rs营销研究

4Rs Marketing Based on Co-marketing Theory

文章将企业之间的合作营销引入到以顾客关系为基础的4R s营销理论中,阐述了合作营销如何能够促进4R s营销理论中的关联、反应、关系和回报四个要素的实施,进而促进企业建立更好的顾客关系,为企业在市场竞争中获得长远利益提供新的竞争优势。

This article brings co-marketing between companies into 4Rs marketing theory based on customer relationship, and demonstrate how co-marketing promotes the factors of 4Rs marketing, which are Relevancy, Response, Relationship, Reward, further to enable companies to build a better customer relationship, and offers a new source of competitive advantage for companies to gain long-term benefits in such a competition environment.